New store plays upon the negative sterotype and inhumane treatment of mental illness

New store plays upon the negative sterotype and inhumane treatment of mental illness

A new donut shop in Campbell, Calif. is using negative stereotypes of psychiatric illnesses and treatment as their hook to sell their product. So look this over, Psycho Donuts. The owners say there is nothing wrong with what they are doing.

They have a padded cell, a nutcase display, their employees were white coats, some donuts are named after disorders on the DSM. M.H.T. stands for “massive head trauma” and their is one named “bipolar.”  The staff wear white coats and are called “nurses” or “psycho counter girls” and the website shows a “nurse” with a huge injection needle and a weird look on her face giving a shot to a someone in a straight jacket.

SARAH TRIANO is helping to organize protest of the Psycho Donuts  store mis-use of terms about “mad people.” Sarah is Executive Director of the Silicon Valley Independent Living Center.

You can listen to her on MadRadio. She is about half way through the show.

The CEO of this donut shop has a blog named The Psycho Buzz in which he says, “To those who are spending countless hours building an intricate strategy against us, we have a simple solution — go buy your donuts elsewhere. Or if you don’t like donuts, go spend your time on the bigger problems in the world. North Korea is testing their Nuclear muscle; our economy is at the brink of disaster. Go find a donut shop you like, or focus your concerns on something other than two guys trying to sell donuts. “

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